SEO is a field with many deterministic metrics. Those working as execs in the field use a number of methods to measure the success and failure of their own work. If you have heard of digital marketing, you must have heard tools like Google Analytics (GA) and Google Search Console (GSC).
While these tools are very insightful and give a good idea about the performance of a website vis-a-vis traffic data and search presence, they are not holistic in providing the complete picture.
In many ways, one can view both GA and GSC as important platforms to check data. They may not provide a clear cut way to analyze incoming data and draw accurate conclusions from them.
This is where data science comes in and serves as a great technique to analyze website data.
What is Data Science?
Data science can be viewed as the use of tools, algorithms, and techniques to understand the underlying pattern in a given set of data.
Data science has found use in practically every field of work. From finance and engineering to even sports and management, data science is seen as a way to cut through the clutter and find the meaning behind a large set of data.
How to Use Data Science for SEO Purposes?
With data science, digital marketers can effectively find out the inner workings of their own work and the response from the target audience. Some ways data science can be used for SEO purposes are –
1. Deploying Campaigns Tailor-Made for Target Audience
With data science, marketers can effectively study the kind of keyword and keyphrases the target audience is likely to query on search engines. With this knowledge, they can tailor their content to suit the behavior of the target audience. Thus, the content created can suit the purposes of the goal of a digital marketing campaign.
2. Monitor Referral Websites
There are many resources besides search engines from where a website can get interested readers. With data science, the footprint of such users can be monitored from time to time. Furthermore, the referral platforms which tend to invite larger traffic to a website can be targeted by digital marketers to extract greater traffic.
3. Check User Preferences from Time to Time
Data science can help digital marketers identify the type of content people like to read and engage with. This knowledge can, in turn, be used to create content that is likely to get larger traffic.
In conclusion, this article covers how data science can be used to improve SEO outcomes for a website.
About the author – Deepali Kandpal is an online marketing blogger and tech writer with many years of experience in the field. She currently writes guest posts on SEO for Eduburg, known for its best digital marketing training in Delhi.